In summer when temperatures are higher, is frequent go to the beach to get a tan or practice sports activities outdoor, among others… However, especially in tropical countries, on the Mediterranean coast or in the mountain when solar exposition is higher, it is necessary to protect the vision from ultraviolet radiation exposure. Precisely, visual protection is necessary due to that the energy of short wavelength ultraviolet radiation is higher and can damage the ocular structures. Concretely, when glasses with an ultraviolet filter are not used, different inflammatory pathologies in the conjunctive, as pterygium may appear, among others. For example, pterygium occurs mainly due to abnormal growth of the conjunctiva due to ultraviolet radiation overexposure, although other causes or risk factors may induce its formation. Its incidence in the population oscillates between approximately 2-3%, scientific studies report. Although in early stages pterygium no induces visual loss, if treatment is not planned may invade the central vision. If pterygium invades the cornea, will induce symptomatology associated with dry eye, as visual loss and astigmatism. To avoid the development of pterygium, ophthalmological examinations as soon as possible to diagnose and plan treatment are necessary. Concretely, different treatments have been developed to control its progression such anti-inflammatory or corticosteroids agents, drugs infiltration, and as the last option in more advanced phases surgical treatment.
From ConsultoriaVisual.com deem that is necessary provide information to patients about how to prevent the development of pterygium by means of sunglasses with an ultraviolet filter. Precisely, from our international project, we plan content marketing and social media strategies for its prevention, its diagnosis, and treatments in online platforms of ophthalmological clinics, hospitals, and optical establishments in all Spanish speaking countries. By means of our strategies the patients will be informed about how to prevent the development of pterygium, as likewise will be more aware of the need for ophthalmological examinations. Also, from our project we edit contents about the pterygium for the diffusion of postgraduate courses and master’s degrees from universities to provide more information to the academy community. Our content generation strategies will improve the visibility in social networks, as well as significantly will improve the web positioning naturally. Through our strategies, the specialties of the online projects of ophthalmology, optometry and optics will be more visible.
Categories: Ocular pathology; Dry eye
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