The advice about maintenance and hygiene of contact lenses must be respected
The advice about maintenance and hygiene of contact lenses must be respected
Marketing para ópticas
Marketing para ópticas

Hygiene and maintenance of contact lenses

» Contact lenses are an alternative to reduce the dependence of glasses. » Visual and ocular revisions are necessary.

Different contact lenses have been developed for cosmetic, therapeutic and refractive purposes, among others… Specifically, different designs of contact lenses to improve the vision at all distances in patients with myopia, hyperopia, and even presbyopia depending on the graduation have been developed. Likewise, various materials to improve oxygen permeability as the comfort with the use of the contact lenses have been introduced. Concretely, various international scientific articles about the different materials of contact lenses have been published in the Pubmed Central database. In addition to the innovations in the design and material of contact lenses, is necessary to respect hygiene measures, to follow the maintenance instructions correctly, as the recommendations provided by the contactologist to prevent possible ocular complications

"It is necessary to respect the recommendations and advice provided by the contactologist in relation to the hygiene and maintenance of contact lenses to prevent complications"

As the contact lenses are adapted over the corneal surface, is very important to respect the hygiene measures, hand cleaning, as likewise maintenance systems to eliminate germs of contact lenses and lens cases. Another important consideration is to respect in all the situations the contact lens wear. Precisely, hygiene and maintenance measures, as other recommendations or advice are very important with the aim that contact lenses or lens cases not be contaminated. However, if such advice is not respected, diverse complications as intolerance, discomfort, corneal lesions or infections among others may appear. Concretely, from our international project, we edit clinical-scientific contents about the importance of acquiring contact lenses in optical establishments. Our strategies will allow that contact lenses user and the population know the different care, hygiene habits, and maintenance necessary to protect the vision and the ocular surface. Logically, the patients will be very grateful for the value-added service provided by health centres in the prevention of visual and ocular complications in the use of contact lenses. Likewise, from our international project, we plan content marketing and social media strategies on contact lenses for the diffusion of postgraduate or master’s degrees to provide more information about the different training programs. Our content generation strategies will improve the visibility in social networks, as well as significantly will improve the web positioning naturally. Through our strategies, the specialties of the online projects of ophthalmology, optometry and optics will be more visible and popular. 

Category: Contact lenses

Javier Tomás-Juan

Director of, a project which aims is to provide content marketing strategies for the diffusion of training, ophthalmology and optometry platforms in Spain and other international countries

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