Amblyopia or also called lazy eye is a condition that occurs in childhood when vision has not developed correctly. Precisely, various causes may induce the manifestation of amblyopia in the childhood as anisometropia, palpebral ptosis, strabismus, aniseikonia or ocular opacities, among others… For example, crystalline opacities in childhood may induce amblyopia by the development of cataracts. Because childhood is a critical period in the development of the visual system, amblyopia will induce a decrease in visual acuity and even learning problems in the school.
Early diagnosis of amblyopia etiology is very important to improve the vision in childhood patients because have been proved that the learning problems are related to school failure. In the clinical exploration, above to analyse visual acuity and refraction, other complementary tests as evaluation of the ocular fundus, ocular motility, stereopsis or binocular vision, among others will be necessaries. Concretely, theses revisions are necessary to perform in the childhood because if amblyopia is not diagnosed, it may even maintain in adulthood. Made the clinical diagnosis of amblyopia, the main treatment to improve the vision is to correct the cause that produces such visual limitation. Corrected the cause, different treatments for amblyopia as occlusion eye patches, electronic liquid crystal glasses or ocular drops to induce blur among others, have been developed. Specifically, due to the need to make a diagnosis and treatment plan, from our international project ConsultoriaVisual.com, we plan content marketing and social media strategies about amblyopia. From our project, we edit scientific-clinic content for ophthalmological clinics, hospitals, and optical establishments to provide information to the parents about the necessity of visual revisions in the childhood. Likewise, from our international project we edit contents for the diffusion of postgraduate degrees and master's degrees from universities. Our strategies will allow that the academic community receives more information about the different training programs. Also, our content generation strategies will improve the visibility in social networks, as well as significantly will improve the web positioning naturally (SEO). Through our customized strategies, the specialties of the online projects of ophthalmology, optometry and optics will be more visible and popular.
Categories: Ocular pathology; Technology
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