In patients diagnosed with diabetic retinopathy it is necessary to check ocular fundus
In patients diagnosed with diabetic retinopathy it is necessary to check ocular fundus
Marketing para ópticas
Marketing para ópticas

Diagnosis and treatment of diabetic retinopathy

» Diabetic retinopathy induces changes in the retina. » Its symptoms, diagnosis and treatment must be communicated. 

Diabetic retinopathy is the ocular pathology that more frequently induces loss of vision in patients with diabetes mellitus aged 20 to 60 years in developed countries. In the initial state of progression of the nonproliferative diabetic retinopathy, different manifestations are observed in the ocular fundus examination as microaneurysms, exudates, arteriovenous alterations or macular oedema, among others. However, if the pathology progresses, news blood vessels will proliferate inducing neovascularization, a condition known as proliferative diabetic retinopathy. Precisely, due to diabetic retinopathy is one of the main causes of visual loss, important advances have been developed in its diagnosis, prevention, and treatment.  

"During 2015 more than 700 scientific publications have been published in Pubmed Central on the diabetic retinopathy, providing important clinical and scientific advances"

Despite that diabetic retinopathy is a common complication widely studied, it is important to provide information in the respective online platforms from ophthalmological clinics about its causes, prevention, risk factors, signs, symptoms, and treatment mainly. Nevertheless, especially with the introduction of the non-mydriatic retinography in the consultation of the optical establishments, is convenient to provide information about the diabetic retinography from their respective platforms. However, sometimes the lack of information on the internet from health centres leads that patients looking erroneous information about the causes and treatment planned of the diabetic retinopathy. Concretely, recently a follower of our social networks of Paraguay contacted us to ask some doubts about the treatment planned to a family member diagnosed with diabetic retinopathy. Unfortunately, we could not answer the questions of our follower because we understand that must be provided from the own sanitary centres. Our function consists in providing strategies of content generation to the sanitary centres in order that the patients have a reliable source to consult information of pathologies. 

"Is important to inform and communicate about the diabetic retinopathy to the population from the respective online platforms of the sanitary centres"

From provide information on diabetic retinopathy from the respective online platforms from sanitary centres in Spanish speaking countries about its prevention, risk factors, diagnosis, and treatment. Our strategies of content generation will allow increasing the number of patients interested in a second ophthalmological evaluation improving the prestige of the companies at national and international level. Likewise, from our international project we edit contents on diabetic retinopathy for the diffusion of postgraduate courses or master’s degrees to academic community receive more information about the different training programs. 


References of the author: 


1. Javier Tomás-Juan. Manifestaciones oculares de la diabetes mellitus. Franja Visual. 2017 Abril; 26(153):26-27.​


Categories: Retinal pathology; Ocular pathology

Javier Tomás-Juan

Director of, a project which aims is to provide content marketing strategies for the diffusion of training, ophthalmology and optometry platforms in Spain and other international countries

Follow us in social networks:

Consult some of our publications:


Intraocular pressure

Dry eye

Slit lamp 

For more information about our services, please contact us at the e-mail, and will be delighted to schedule a meeting with you. 

Versión para imprimir Versión para imprimir | Mapa del sitio
Aviso Legal | Política de Cookies | Política de Privacidad
©, 2015-17.
Todos los derechos reservados